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January 17th, 2023 · 4 min read

Enhancing your employer value proposition to attract and retain top talent

blog header for employer value prop blog artice

What is an employer value proposition?

employer value proposition diagram

Optimizing your employer value proposition

Key components of an employee value proposition

  • A commitment to diversity, equity, inclusion and belonging
  • Corporate social responsibility, including environmental efforts or community uplift initiatives
  • Access to debt-free workforce education opportunities
  • Dedicated professional development activities such as mentorship programs
  • Financial incentives for employee performance
  • In-office perks such as snacks or recreation rooms
  • Flexible hybrid/remote work schedules
  • Traditional benefits such as medical insurance and retirement planning

3 standout employer value proposition examples

  • Banfield Pet Hospital, a giant in the field of veterinary medicine, puts inclusion at the core of its employer value proposition, where “associates can be themselves, so that we can find value in our differences.” The company prominently highlights testimonies from current employees about the experience of working for Banfield, and outlines key benefits relating to lifestyle, healthcare, future planning and even access to debt-free education.
  • Medtronic, a leader in the field of medical device manufacturing, fronts cultural values in its EVP. With diversity and inclusion listed as “key to innovation,” the company is committed to an equitable and supportive work environment that allows workers to learn, develop and advance over the course of their employment.
  • adidas is one of the world’s leading sports manufacturers and retailers with a globally recognizable brand. The company’s EVP focuses on DEI initiatives, flexible work opportunities, world-class facilities and interaction with world-class athletes, environmental conservation and employee betterment through education and training.

3 guaranteed ways to enhance your employer value proposition

  • Invest in employee education
    Let your employees drive their futures with access to supportive, flexible learning and development opportunities. Employees consistently rank skill building and opportunities for advancement high on their list of desired benefits — and absolutely key to staying with a company. (In fact, frontline workers prioritize job growth over pay!) Adding education as a core benefit and company value will help you to both boost retention and maintain your status as a top employer.
  • Create a flexible workplace
    Simply put — when, where and how you require employees to work matters. Even for frontline jobs that don’t have the option to go fully remote, there are options available that allow for greater flexibility. Offering flexible schedules, other accommodations (such as childcare) or the option to remain remote will give you access to a much greater talent pool.
  • Taking action on diversity, equity and inclusion
    Make sure you back up your DEI statement with examples of the tangible actions you are taking to create a safer and more equitable working environment for your marginalized employees.

The value in your EVP

You can address talent development challenges