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July 18th, 2023 · 4 min read

Making the most of your L&D budget in 2024

What should be included in your L&D budget?

  • Program design: The costs associated with assessing the skills needs of the organization and developing and/or curating learning content based on these needs (whether outsourced or in-house).
  • Learning technology: Includes the hardware and software solutions required for delivering, tracking and managing learning programs.
  • Non-technical resources: The educational content itself, as well as learning materials such as textbooks, e-books, videos, digital libraries and subscriptions.
  • L&D team: The salaries for all full-time L&D team members and the cost of any external vendors or contractors that you work with.
  • External learning: Funds and travel costs allocated to external L&D activities such as workshops and industry conferences.

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How to get the most out of your L&D budget

  • Be metrics driven
    All of your L&D initiatives should be measurable. You can't manage what you can't measure, so be prepared to demonstrate how you will track the returns on your investments.
  • Focus on business objectives
    Your L&D programs should ultimately serve the greater goals of your company. Items listed on your budget should have a clear connection between their proposed implementation and a specified organizational objective.
  • Champion forward-thinking initiatives
    L&D is a long-term game. Your budget proposal should include long-term projections when possible and draw influence from wider L&D trends in your industry. Prioritize making changes now that will impact your workforce positively in the future.
  • Remember that less can be more
    An effective L&D strategy doesn’t require you to offer up every training course or degree program. Prioritize the line items that deliver the most impact and closely align to the skills needs of your workforce. Optimize or eliminate line items that are difficult to measure and be selective when it comes to technology spending. A bigger technology stack isn’t always better.

Making a business case for your L&D budget

  1. Track metrics that will drive business outcomes
    Vanity metrics, such as course completion rate or training hours, are important when monitoring the progress of your initiatives, but they don’t demonstrate business impact. It’s key to make sure that these metrics are complemented by others such as performance improvements, knowledge retention and internal mobility/promotion rate.
  2. Provide comparative benchmarks
    Add credibility to your budget proposal by showing that it’s backed up by research. Look online to see what learning budgets look like for organizations of a similar size within your industry. You can use this external data as a benchmark. This added context is beneficial in helping your leadership understand how your L&D budget compares.

    You should also look at your internal historical data to understand how the budget has changed throughout the years and what impact that’s had on the business.
  3. Set clear expectations around timelines
    It takes time to develop and administer high-quality learning programs. Similarly, it also takes time for your employees to grow and develop skills. Unlike other business functions that might generate more immediate results, learning and development is a long-term investment. Set clear expectations with your leadership team on estimated timelines and how you’re planning to measure and communicate on KPIs. 

Take your L&D dollars further

You can address talent development challenges