Motivated, engaged and enthusiastic employees are critical to building and maintaining a successful business. Workers who feel good about what they do and know that they are valued drive performance, productivity and ultimately, have a positive influence on the health of the entire business.
Cultivating employee engagement should be a top priority for management in any industry. And one of the easiest and most effective ways to help your staff feel present and driven in their jobs is to encourage them to set development goals that always keep them moving forward.
But for goal setting to be effective, it has to be more than just something that managers check off their “to-do” list. Let’s dive into the basics of employee goal setting and how you can implement this high-impact practice within your organization.
What is employee goal setting?
Employee goal setting is the process of setting specific, measurable and role-oriented objectives which employees work towards while at your company. Typically, employee goals are a collaborative effort between a manager and a direct report. They take into account the employee’s personal growth targets, requirements of their future desired role and resource availability.
The idea is to use these goals to measure performance throughout their time at your organization, evaluate development progress and suggest any upskilling or ongoing education which may be necessary to reach these goals. They can be short or long-term and any rewards for completing them should be scaled to their impact.
Leveraging goal setting to support talent development can lead to a myriad of benefits including:
- Employee engagement. Giving your employees something to work towards can increase day-to-day work engagement and improve motivation and job performance. Skill-building gives them the means to achieve those goals.
- A competitive advantage. 96 percent of business leaders surveyed by InStride believe that investing in employee skill-building gives the company a competitive edge. When skill-building and employee goals align with business goals, it can ultimately drive growth within an organization.
- Improved retention rates. 94 percent of employees exiting a workplace say they would stay if their company made a greater investment in workforce education. It’s clear that encouraging skill-building and continuous learning as part of a goal setting strategy can actually help reduce turnover.
Read more: Curious to know more about workforce skill-building strategies? Read our complete guide on how to upskill your employees.
Types of employee goals
Depending on how you structure hierarchy and promotion within your organization, you may need or want to organize employee goals in a specific way to realistically manage expectations around advancement and responsibilities. Here are a few types of employee goal setting structures that you can leverage.
Objectives and key results (OKRs) are used by individuals, teams or entire organizations to set actionable challenges and assign measurable outcomes. When a goal is set, both the objective and key results are clearly defined to give the goal setter(s) a coherent path to follow.
The objective is a high-level goal that sets concrete expectations for a specific project. Key results are data points or activities along the way which track how a team or individual plans to achieve the objective.
A personal OKR might look something like this:
Objective: Build better relationships with co-workers on different teams.
- Key result 1: Get lunch with a different colleague every week
- Key result 2: Organize a happy hour
- Key result 3: Collaborate cross-functionally on a project
Management by objectives (MBOs) are a goal setting strategy designed to improve both employee and company performance and boost engagement through a rewards-based system.
With this model, the manager and direct report work together to identify achievable employee targets which are in alignment with the greater goals of the organization. Achieving these goals is typically rewarded, either monetarily or through other forms of recognition such as an award or promotion. MBOs can also be used to set organizational or department-wide goals.
Organizational MBO goals might look something like this:
- Reduce turnover by 25 percent
- Increase diversity in management by 45 percent
- Increase employee net promoter score to 70 or above
SMART stands for specific, measurable, achievable, relevant and time-bound. It’s common to also include efficacy and feedback (SMARTER) at the end of the acronym to illustrate the importance of evaluation in objective-setting. The SMART framework was designed to provide clear steps to assist individuals and organizations alike in achieving their goals.
Let’s look at an example of a SMART goal:
S — I want to gain the skills and experience necessary to become the HR Director at my company.
M — I will need to complete training courses X, Y and Z and hold the role of HR manager before I can advance to the director level.
A — I have the basic skills and experience necessary, as well as access to continuing education through my employer that will help me reach this goal.
R — I am succeeding in my current role as HR Specialist, and this career path fits within my larger life goals, and the goals of my company.
T — I will aim to fill the role of HR Manager and complete my master’s degree in the next 5 years. This will put me on track to becoming HR Director in 8 years.
Examples of employee goal setting
There are a number of different “buckets” employees can utilize to set goals that range from the deeply personal to the organizational.
- Role-specific goals are those which employees set for the positions they hold within the company or positions they want to hold within the company. This type of goal can center around job performance, advancement or personal productivity.For example, an employee working as a Junior Marketing Associate can set an objective to advance to Marketing Specialist and may include steps such as training, upskilling and increased responsibilities to help them get there.
- Team-specific goals are those which individuals and groups working together can set for both themselves and each other. This helps to organize and strategize your team, as well as clearly outline the roles and responsibilities of the people making up your team. For example, the marketing team is aiming to release a new social media campaign in the upcoming quarter. To ensure that everyone is prepared for the launch, the team sets a goal to complete a short-form certificate on Instagram marketing.
- Individual growth goals are those set by the employee which may or may not specifically relate to work, but can still improve job performance and engagement. For example, an employee wants to make more time for family and will set the objective to complete remote tasks no later than 5:00 pm so they can be fully present at home.
The common thread among work-related employee goal setting is the need for skills development. An employee goal may require a new degree, certificate or simply more comprehensive training to build on a specific skill set. To help employees set and reach their goals, organizations need to prioritize skill-building through strategic initiatives that make it possible, such as a workforce education program.
Start goal setting today
From improved engagement to better retention, it’s clear that there are many benefits to prioritizing employee goal setting within your organization. Plus, your team members will know that management cares about their growth and is committed to helping them advance their careers.
Now that you know the value of goal setting, the next step is to get started. Download this 6-step employee goal setting worksheet from InStride’s career education experts and start working towards goals with your team members today.