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July 12th, 2021 · 4 min read

Online learning statistics L&D leaders need to know in 2024

blog header image for talent development statistics article

Top online learning statistics

  • With about 90% of corporations now using online learning compared to just 4% in 1995, the business sector is bound to be one of the biggest growth drivers in the online learning industry this decade. (LinkedIn & KPMG)
  • Estimated at $144 billion in 2019, the global e-learning market is expected to reach $374.3 billion by 2026. (Facts & Factors)
  • 2,500 colleges offer online programs, but the 100 largest players have nearly 50% of student enrollment. (U.S. Department of Education)
  • Nearly nine in 10 chief online learning officers said online learning is a greater priority for their schools than before the pandemic. (CHLOE 6)
  • While overall post-secondary enrollment has declined slightly, online enrollment increased by 4% per year since 2013, primarily driven by increasing adult learner update, with growth expected to continue moving forward. (InStride)

percentage of undergraduate adult learners enrolled in an online program

Online learning in the workplace

  • A majority of HR leaders (64%) believe that in the future, the need for continuous lifelong learning will demand higher levels of education and more credentials – and 52% believe that most advanced degrees will be completed online. (Northeastern University)
  • Online credentials are now mainstream, with a solid majority (61%) of HR leaders believing that credentials earned online are of generally equal quality to those completed in-person. (Northeastern University)
  • 75% of employers reported that they already rely on online training tools and courses to perform their own jobs. (Future Learn)
  • Employees who continued educating themselves online were more likely to receive promotions (23.0%), pay raises (19.8%) and leadership roles (17.5%). (Future Learn)
  • The most commonly valued traits that hiring managers noticed among employees who had invested in their career through online learning are: the ability to work independently (51.4%), ability to use technology and online platforms (18.3%) and ability to stay on task (11.2%). (Future Learn)
  • The top reasons college and university providers and faculty members consider when offering a new online program include employment demand for specific skills and demand from students. (Statista)

Adult learners and online engagement

  • About half of online college students are millennials (ages 28-38), about one-third are from Generation X (ages 39-54), and the remainder is split between baby boomers (ages 55-73) and Gen Zers (ages 18-22). (The Learning House and Education Dynamics)
  • Many factors impact re-enrolling adults' decision for additional education including: courses and training that fit their schedule (61%), guaranteed employer outcome (ex: wage increase) (59%) and quality online and distance learning opportunities (44%). (Lumina, Gallup, Strada)
  • Eight out of 10 adult learners are interested in pursuing online learning. (LinkedIn)
  • Adult learners over the age of 35 were more than five times as likely as learners under age 26 to say that online or virtual classes had always been their preference. (EAB)
  • In fall 2020, U.S. enrollment was predicted to consist of 7.5 million students aged 25 or older. (NCES)
  • The majority of adults are interested in going back to school and more than three quarters (76%) judge the quality of online learning to be “excellent” or “very good.” (Champlain College)

Online learning and talent acquisition

  • Three-quarters of hiring managers were more likely to hire applicants with solely online learning today than they were prior to 2020. (FutureLearn)
  • Convenience was a strong motivator for online students overall. Almost one-quarter (23%) of participants cited a need to schedule studying around existing commitments, such as work or family obligations. (Best Colleges)
  • Almost half (48%) of online and remote students were motivated by career and employment goals to enroll in their programs. (Best Colleges)

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